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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject:"Field experiment"
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Feldforschung
29
Field research
29
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20
field experiment
16
field experiments
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Consumer behaviour
12
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12
Advertising effects
8
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advertising
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targeting
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Dubé, Jean-Pierre
2
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1
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1
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Dietvorst, Berkeley
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Discussion paper series / IZA
311
IZA Discussion Papers
278
NBER working paper series
193
Journal of economic behavior & organization : JEBO
184
IZA Discussion Paper
150
Working paper / National Bureau of Economic Research, Inc.
137
CESifo working papers
134
NBER Working Paper
133
CESifo Working Paper
110
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Discussion paper
81
Journal of behavioral and experimental economics
64
Journal of public economics
61
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52
Journal of development economics
52
Discussion paper / Tinbergen Institute
50
Policy research working paper : WPS
50
Economics letters
48
The American economic review
44
CESifo Working Paper Series
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Tinbergen Institute Discussion Paper
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American economic journal : a journal of the American Economic Association
42
Discussion paper / Centre for Economic Policy Research
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European economic review : EER
39
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
37
Experimental economics : a journal of the Economic Science Association
34
Information systems research : ISR
34
Journal of economic psychology : research in economic psychology and behavioral economics
34
Working papers in economics and statistics
33
World Bank Policy Research Working Paper
33
Working papers / Harvard Business School, Division of Research
30
World Bank E-Library Archive
30
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
30
Tinbergen Institute Discussion Papers
29
Working papers in economics
28
Journal of marketing research : JMR
27
Labour economics : official journal of the European Association of Labour Economists
27
Economics of education review
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ECONIS (ZBW)
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1
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
2
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
3
Preference learning and demand forecast
Cao, Xinyu
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10012493317
Saved in:
4
Temporal reframing and participation in a savings program : a
field
experiment
Hershfield, Hal E.
;
Shu, Stephen
;
Benartzi, Shlomo
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1039-1051
Persistent link: https://www.econbiz.de/10012405724
Saved in:
5
No substitute for the real thing : the importance of in-context field experiments in fundraising
Goswami, Indranil
;
Urminsky, Oleg
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10012405726
Saved in:
6
Name similarity encourages generosity : a
field
experiment
in email personalization
Munz, Kurt P.
;
Jung, Minah H.
;
Alter, Adam L.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1071-1091
Persistent link: https://www.econbiz.de/10012405728
Saved in:
7
Optimizing price menus for duration discounts : a subscription selectivity
field
experiment
Tian, Longxiu
;
Feinberg, Fred M.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1181-1198
Persistent link: https://www.econbiz.de/10012405762
Saved in:
8
Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain
;
Chandon, Pierre
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 465-486
Persistent link: https://www.econbiz.de/10012294674
Saved in:
9
U-shaped conformity in online social networks
Sun, Monic
;
Zhang, Xiaoquan
;
Zhu, Feng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 461-480
Persistent link: https://www.econbiz.de/10012038420
Saved in:
10
Reciprocity and unveiling in two-sided reputation systems : evidence from an experiment on Airbnb
Fradkin, Andrey
;
Grewal, Elena
;
Holtz, David
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1013-1029
Persistent link: https://www.econbiz.de/10012796119
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