Search Results - subject:"Figurative language"

AI-generated recommendations : roles of language style, perceived AI human-likeness, and recommendation agent

Baek, Tae Hyun; Kim, Hyoje Jay; Kim, Jungkeun - 2025

Persistent link: https://www.econbiz.de/10015375058

OCEAN traits: who shares more word of mouth?

Ali, Azmat; Ul Haq, Junaid; Hussain, Sajjad; Qadir, Alia; … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 749-773

Persistent link: https://www.econbiz.de/10013277307

Eat, drink, and create content : a multi-method exploration of visual social media marketing content

Fox, Alexa K.; Nakhata, Chinintorn; Deitz, George D. - In: International journal of advertising : the review of … 38 (2019) 3, pp. 450-470

Persistent link: https://www.econbiz.de/10012200271

D.H. Lawrence’s Poetic Prose and Translation

HRITCU, Oana Ruxandra - In: Anuarul Universitatii „Petre Andrei” din Iasi / … (2011) 8, pp. 427-460

revealing Lawrence’s complex figurative language repertoire; on the other, it refers to the various stylistic effects which he …

Persistent link: https://www.econbiz.de/10010660161

Does rhetoric impact advertising effectiveness with liking controlled?

Huhmann, Bruce A.; Albinsson, Pia A. - In: European Journal of Marketing 46 (2012) 11/12, pp. 1476-1500

Purpose – Rhetorical works (schemes and tropes) can increase advertisement liking. Because liking impacts advertising effectiveness, this study aims to investigate if positive processing, brand awareness, and persuasion outcomes previously associated with rhetoric are spurious and chiefly...

Persistent link: https://www.econbiz.de/10014722864