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  • Search: subject:"Financial Service Advertisement"
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Advertising 1 Advertising effects 1 Celebrity Endorsement 1 Celebrity endorsement 1 Celebrity-Werbung 1 Consumer behaviour 1 Decision-making 1 Financial Service Advertisement 1 Financial services 1 Finanzdienstleistung 1 Information Processing 1 Konsumentenverhalten 1 Werbewirkung 1 Werbung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Dogra, Pallavi 1 Sharma, Rishi R. 1
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Vision : the journal of business perspective 1
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ECONIS (ZBW) 1
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Modelling the effects of financial services advertising on financial product purchase : an empirical validation
Dogra, Pallavi; Sharma, Rishi R. - In: Vision : the journal of business perspective 23 (2019) 4, pp. 418-431
Persistent link: https://www.econbiz.de/10012161742
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