Ahn, Sung-Man; Yang, Jae-Jang - In: Global business and finance review 29 (2024) 4, pp. 144-157
Purpose: This paper explored the Star Chefs' images among customers who visit their restaurants in order to under-stand the effect of such images on familiarity, reputation, and loyalty. Design/methodology/approach: The study data were collected from the target customers of South Korean Star...