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How does brand age influence consumer attitudes toward a
firm
's
unethical
behavior
?
Zhang, Chi
;
Kashmiri, Saim
;
Cinelli, Melissa
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 699-711
Persistent link: https://www.econbiz.de/10012058520
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