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Search: subject:"Firm-generated content"
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Social Web
32
Social web
32
Internet marketing
25
Online-Marketing
25
Firm-generated content
21
Consumer behaviour
19
Konsumentenverhalten
19
Viral marketing
12
Virales Marketing
12
firm-generated content
12
Customer integration
11
Kundenintegration
11
User-generated content
11
Beziehungsmarketing
8
Brand
8
Brand image
8
Content Management
8
Content management
8
Markenartikel
8
Markenimage
8
Relationship marketing
8
Social media
8
social media
8
Brand management
6
Markenführung
6
Marketing management
4
Marketingmanagement
4
Web 2.0 technologies
4
Web 2.0-Technologien
4
Advertising effects
3
Brand familiarity
3
Customer engagement
3
Firm performance
3
Narrative Methode
3
Narrative method
3
Twitter
3
Unternehmenserfolg
3
Werbewirkung
3
user-generated content
3
Big Data
2
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Undetermined
30
Free
7
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Article
39
Book / Working Paper
1
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Article in journal
34
Aufsatz in Zeitschrift
34
research-article
3
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1
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English
39
German
1
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Aljarah, Ahmad
2
Astvansh, Vivek
2
Borah, Abhishek
2
Ibrahim, Blend
2
Kannan, P. K.
2
Kumar, Ashish
2
Lahuerta-Otero, Eva
2
Lee Heng Wei
2
Nguyen, Long Thang Van
2
Ong, Chuan Huat
2
Qi, Jiayin
2
Sawaftah, Dima
2
Aguado-Correa, Francisco
1
Akkiraju, Rama
1
Animesh, Animesh
1
Arumugam, Prakash V.
1
Bai, Lijuan
1
Bala, Pradip Kumar
1
Barcos-Redín, Lucía
1
Belli, Alex
1
Berendt, Johannes
1
Bezawada, Ram
1
Boyd, D. Eric
1
Cao, Rong
1
Castañeda García, J. Alberto
1
Chen, Xingyu
1
Cheng, Ming
1
Chung, Sunghun
1
Chwialkowska, Agnieszka
1
Colicev, Anatoli
1
Dahl, Darren W.
1
Daiya, Abhinita
1
Detscher, Stefan
1
Dinner, Isaac
1
Gal, David
1
Gandhi, Mohina
1
Grewal, Rajdeep
1
Grosso, Fernando Oscar
1
Guha, Mithila
1
Han, Kunsoo
1
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Universität Bremen
1
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Journal of marketing
3
Information systems research : ISR
2
Journal of consumer marketing
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Marketing intelligence & planning
2
Technological forecasting & social change : an international journal
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
European Journal of Innovation Management
1
European journal of innovation management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Online Marketing (IJOM)
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of export marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Hospitality and Tourism Technology
1
Journal of Islamic marketing
1
Journal of advances in management research : JAMR
1
Journal of electronic commerce research : JECR
1
Journal of international trade & commerce
1
Journal of internet commerce
1
Marketing Intelligence & Planning
1
The journal of brand management : an international journal
1
Tourism Management Perspectives
1
Tourism management : research, policies, practice
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
35
Other ZBW resources
5
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1
Topic-based engagement analysis : focusing on hotel industry Twitter accounts
Rabadán-Martín, Inmaculada
;
Barcos-Redín, Lucía
; …
- In:
Tourism management : research, policies, practice
106
(
2025
),
pp. 1-20
Persistent link: https://www.econbiz.de/10015073329
Saved in:
2
Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree
;
Belli, Alex
;
Mathmann, Frank
; …
-
2025
Persistent link: https://www.econbiz.de/10015373126
Saved in:
3
Differential effects of visual complexity in
firm-generated
content
on consumer engagements : a deep learning approach
Wang, Feng
;
Yue, Mingyue
;
Yuan, Quan
;
Cao, Rong
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
Saved in:
4
Text mining analysis of retail and consumer service leaders' sustainability narratives : are they actually true?
Raghavendra, Ananya Hadadi
;
Bala, Pradip Kumar
; …
-
2024
Persistent link: https://www.econbiz.de/10015114702
Saved in:
5
The influence of social media content on attitude, destination image and intention of female Muslim travelers to visit halal destinations : comparison between UGC and FGC
Wijaya, Caroline Octavia
;
Wijaya, Serli
;
Jaolis, Ferry
- In:
Journal of Islamic marketing
16
(
2025
)
2
,
pp. 402-427
Persistent link: https://www.econbiz.de/10015330204
Saved in:
6
Measuring the real-time stock market impact of
firm-generated
content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
7
Understanding brand-related content consumption : the role of source of content, persuasive knowledge, and product type
Nguyen, Chi T. K.
;
Park, Jusik
- In:
Journal of international trade & commerce
18
(
2022
)
5
,
pp. 93-113
Persistent link: https://www.econbiz.de/10013483296
Saved in:
8
How to translate
firm-generated
content
to sales? : evidence from online healthcare platforms
Qiao, Wanxin
;
Huang, Ni
;
Yan, Zhijun
- In:
Journal of management information systems : JMIS
41
(
2024
)
4
,
pp. 1173-1197
Persistent link: https://www.econbiz.de/10015196852
Saved in:
9
The differential impact of user- and
firm-generated
content
on online brand advocacy : customer engagement and brand familiarity matter
Aljarah, Ahmad
;
Sawaftah, Dima
;
Ibrahim, Blend
; …
- In:
European journal of innovation management
27
(
2024
)
4
,
pp. 1160-1181
Persistent link: https://www.econbiz.de/10015324828
Saved in:
10
An integrated model of social media brand engagement : an empirical study of the Vietnamese luxury residential property market
Nguyen Sinh My
;
Nguyen, Long Thang Van
;
Hiep Cong Pham
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
5
,
pp. 1270-1295
Persistent link: https://www.econbiz.de/10015210516
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