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  • Search: subject:"Firm-generated content"
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Year of publication
Subject
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Social Web 34 Social web 34 Internet marketing 26 Online-Marketing 26 Firm-generated content 23 Consumer behaviour 20 Konsumentenverhalten 20 firm-generated content 13 Customer integration 12 Kundenintegration 12 Viral marketing 12 Virales Marketing 12 User-generated content 11 social media 9 Beziehungsmarketing 8 Brand 8 Brand image 8 Content Management 8 Content management 8 Markenartikel 8 Markenimage 8 Relationship marketing 8 Social media 8 Brand management 6 Markenführung 6 Marketing management 4 Marketingmanagement 4 Web 2.0 technologies 4 Web 2.0-Technologien 4 Advertising effects 3 Brand familiarity 3 Customer engagement 3 Firm performance 3 Narrative Methode 3 Narrative method 3 Sustainability 3 Twitter 3 Unternehmenserfolg 3 Werbewirkung 3 user-generated content 3
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Online availability
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Undetermined 30 Free 10 CC license 1
Type of publication
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Article 42 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 36 Aufsatz in Zeitschrift 36 research-article 3 Article 1 Collection of articles written by one author 1 Hochschulschrift 1 Sammlung 1 conceptual-paper 1
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Language
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English 42 German 1
Author
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Aljarah, Ahmad 2 Astvansh, Vivek 2 Blits, Jonah 2 Borah, Abhishek 2 Ibrahim, Blend 2 Kannan, P. K. 2 Kumar, Ashish 2 Lahuerta-Otero, Eva 2 Lee Heng Wei 2 Mandler, Timo 2 Nguyen Sinh My 2 Nguyen, Long Thang Van 2 Ong, Chuan Huat 2 Qi, Jiayin 2 Sawaftah, Dima 2 Yegoryan, Narine 2 Aguado-Correa, Francisco 1 Akkiraju, Rama 1 Animesh, Animesh 1 Arumugam, Prakash V. 1 Bai, Lijuan 1 Bala, Pradip Kumar 1 Barcos-Redín, Lucía 1 Belli, Alex 1 Berendt, Johannes 1 Bezawada, Ram 1 Boyd, D. Eric 1 Burmester, Alexa B. 1 Burmester-Hofmann, Alexa Bettina 1 Cao, Rong 1 Cascio Rizzo, Giovanni Luca 1 Castañeda García, J. Alberto 1 Chen, Xingyu 1 Cheng, Ming 1 Chung, Sunghun 1 Chwialkowska, Agnieszka 1 Colicev, Anatoli 1 Dahl, Darren W. 1 Daiya, Abhinita 1 De Angelis, Matteo 1
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Institution
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Universität Bremen 1
Published in...
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Journal of marketing 3 Information systems research : ISR 2 Journal of consumer marketing 2 Journal of management information systems : JMIS 2 Journal of marketing research 2 Marketing intelligence & planning 2 Psychology & marketing 2 Technological forecasting & social change : an international journal 2 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1 Asia-Pacific journal of business administration 1 European Journal of Innovation Management 1 European journal of innovation management 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International Journal of Online Marketing (IJOM) 1 International journal of electronic marketing and retailing : IJEMR 1 International journal of export marketing 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 International marketing review 1 Journal of Hospitality and Tourism Technology 1 Journal of Islamic marketing 1 Journal of advances in management research : JAMR 1 Journal of electronic commerce research : JECR 1 Journal of international trade & commerce 1 Journal of internet commerce 1 Journal of retailing and consumer services 1 Marketing Intelligence & Planning 1 Schmalenbach Journal of Business Research (SBUR) 1 Schmalenbach journal of business research : SBUR 1 The journal of brand management : an international journal 1 Tourism Management Perspectives 1 Tourism management : research, policies, practice 1 Transfer : Zeitschrift für Kommunikation und Markenmanagement 1
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Source
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ECONIS (ZBW) 37 Other ZBW resources 5 EconStor 1
Showing 1 - 10 of 43
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Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - In: Psychology & marketing 42 (2025) 2, pp. 395-411
Persistent link: https://www.econbiz.de/10015373126
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Topic-based engagement analysis : focusing on hotel industry Twitter accounts
Rabadán-Martín, Inmaculada; Barcos-Redín, Lucía; … - In: Tourism management : research, policies, practice 106 (2025), pp. 1-20
Persistent link: https://www.econbiz.de/10015073329
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How argument numerosity shapes firm-generated content effectiveness
Pozharliev, Rumen; De Angelis, Matteo; Cascio Rizzo, … - In: Psychology & marketing 42 (2025) 6, pp. 1437-1455
Persistent link: https://www.econbiz.de/10015463995
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Speaking of sustainability... : the triple bottom line in firm- and user-generated content
Blits, Jonah; Yegoryan, Narine; Mandler, Timo; … - In: Schmalenbach journal of business research : SBUR 77 (2025) 3, pp. 557-584
Sustainability has become a critical concern of many societies worldwide. The need for a more sustainable mode of producing and consuming goods and services while balancing related environmental, social, and economic consequences (i.e., the triple bottom line) is evident. Although research...
Persistent link: https://www.econbiz.de/10015543226
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Speaking of sustainability... The triple bottom line in firm- and user-generated content
Blits, Jonah; Yegoryan, Narine; Mandler, Timo; … - In: Schmalenbach Journal of Business Research (SBUR) 77 (2025) 3, pp. 557-584
Sustainability has become a critical concern of many societies worldwide. The need for a more sustainable mode of producing and consuming goods and services while balancing related environmental, social, and economic consequences (i.e., the triple bottom line) is evident. Although research...
Persistent link: https://www.econbiz.de/10015546690
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Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng; Yue, Mingyue; Yuan, Quan; Cao, Rong - In: Marketing intelligence & planning 42 (2024) 4, pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
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Text mining analysis of retail and consumer service leaders' sustainability narratives : are they actually true?
Raghavendra, Ananya Hadadi; Bala, Pradip Kumar; … - In: Journal of retailing and consumer services 80 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015114702
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The influence of social media content on attitude, destination image and intention of female Muslim travelers to visit halal destinations : comparison between UGC and FGC
Wijaya, Caroline Octavia; Wijaya, Serli; Jaolis, Ferry - In: Journal of Islamic marketing 16 (2025) 2, pp. 402-427
Persistent link: https://www.econbiz.de/10015330204
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Understanding brand-related content consumption : the role of source of content, persuasive knowledge, and product type
Nguyen, Chi T. K.; Park, Jusik - In: Journal of international trade & commerce 18 (2022) 5, pp. 93-113
Persistent link: https://www.econbiz.de/10013483296
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Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina; Boyd, D. Eric; Ibikunle, Gbenga; … - In: Journal of marketing 86 (2022) 5, pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
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