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Beziehungsmarketing
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The impact of voluntary recall on the trust of loyal and
first-time
consumers
in a high awareness brand after a functional transgression
Freundt, Valeria L. M. A.
- In:
Corporate reputation review
27
(
2024
)
3
,
pp. 172-184
Persistent link: https://www.econbiz.de/10015186189
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