Hennessey, Sean; Yun, Dongkoo; Macdonald, Roberta - In: International Journal of Culture, Tourism and … 6 (2012) 2, pp. 154-172
Purpose – The purpose of this study is to segment the market of first‐time visitors based on the activities travelers …/methodology/approach – The research analyzes 1,104 exit surveys completed by first‐time visitors to the Canadian province of Prince Edward Island … results indicate that there are three distinct segments of first‐time visitors based on travel activities: culture …