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  • Search: subject:"Fitting processing styles"
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Affect intensity 1 Attitude–behavior consistency 1 Decision style 1 Fitting processing styles 1 Mood 1
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D'Heer, Evelien 1 Elen, Maarten 1 Geuens, Maggie 1 Vermeir, Iris 1
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Journal of Business Research 1
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The influence of mood on attitude–behavior consistency
Elen, Maarten; D'Heer, Evelien; Geuens, Maggie; … - In: Journal of Business Research 66 (2013) 7, pp. 917-923
Attitudes and preferences do not always prove to be good predictors of actual behavior. Following the call for moderating variables to get a better idea of when and for whom attitude–behavior consistency exists, the current paper focuses on mood as a potential situational moderator. Results...
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