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  • Search: subject:"Flat maximum"
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Best fitting proper indices 1 Flat maximum 1 Generalized canonical variables 1 Indices 1 Interaction 1 Latent factor scores 1 Partial least squares 1 advertising carryover 1 competition 1 flat maximum principle 1
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Undetermined 2
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Article 2
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Undetermined 2
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Chintagunta, Pradeep K. 1 Dijkstra, Theo 1 Henseler, Jörg 1
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Management Science 1 Quality & Quantity: International Journal of Methodology 1
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RePEc 2
Showing 1 - 2 of 2
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Linear indices in nonlinear structural equation models: best fitting proper indices and other composites
Dijkstra, Theo; Henseler, Jörg - In: Quality & Quantity: International Journal of Methodology 45 (2011) 6, pp. 1505-1518
Persistent link: https://www.econbiz.de/10009396086
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Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
Chintagunta, Pradeep K. - In: Management Science 39 (1993) 9, pp. 1146-1162
The author investigates the validity of the "flat maximum principle"---the insensitivity of a firm's profits to changes …-loop vs. open-loop). For the market share game, closed-loop policies are considered and the flat maximum principle is …
Persistent link: https://www.econbiz.de/10009204198
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