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Advertising effects 1 Consumer behaviour 1 Corporate disclosure 1 Covert marketing 1 Disclosure 1 Flexible correction 1 Konsumentenverhalten 1 Marketing management 1 Marketingmanagement 1 Persuasion knowledge 1 Product Placement 1 Product placement 1 Timing 1 Unternehmenspublizität 1 Werbewirkung 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Campbell, Margaret C. 1 Mohr, Gina S. 1 Verlegh, Peeter W. J. 1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1
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ECONIS (ZBW) 1
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Can disclosures lead consumers to resist covert persuasion? : the important roles of disclosure timing and type of response
Campbell, Margaret C.; Mohr, Gina S.; Verlegh, Peeter W. J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 483-495
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