social presence and entertainment positively affect consumers' flow experience and trust, while personalization only affects … trust but not flow experience; both flow experience and trust have positive effects on impulsive purchase and play a …

Tourist's length of stay; flow experience; tourist destination; tourist behavior; destination value; destination … elements of flow experience theory: enjoyment, control, focus, and clear goals drive the tourist's length of stay (LOS). To … flow experience and examines how these variables contribute to the relationship between flow experience and LOS. The data …

-organism-response (SOR) model. In this context, antecedents of the flow experience of music festival attendees (skill performance, ambiance …, self-congruence, other consumers' passion, consumer-to-consumer interaction) served as stimuli, whereas flow experience was …. Moreover, consumer inspiration was introduced as a moderator between the flow experience and the intention to revisit. An …

, flow experience is the mediator, and self-efficacy and subjective norm are moderators. The findings can offer new insights …

study showed that credibility is insignificant to advertising value and flow experience, and entertainment and incentives … are insignificant to flow experience. Thus, informativeness is insignificant to advertising value and flow experience …. Hence irritation is also insignificant to advertising value and flow experience. However, personalization showed a …