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~subject:"Marktforschung"
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Search: subject:"Focus Group"
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focus group
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ECONIS (ZBW)
7
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1
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
2
In-store promotional mix and the effects on female consumer buying decisions in relation to cosmetic products
Yang, Dong-Jenn
;
Lee, C. W.
- In:
International journal of management, economics and …
5
(
2016
)
2
,
pp. 35-56
the promotional mix. Two cosmetic salesmen groups were interviewed by using
focus
group
interview technique to understand …
Persistent link: https://www.econbiz.de/10011503554
Saved in:
3
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
4
Quality factors influencing consumer demand for small fruit by
focus
group
and sensory test
Chironi, Stefania
;
Bacarella, Simona
;
Altamore, Luca
; …
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 857-872
Persistent link: https://www.econbiz.de/10011799780
Saved in:
5
Exploring the link between brand love and engagement through a qualitative approach
Gómez-Suárez, Mónica
;
Alonso, Luis Enrique
;
Campo, Sara
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10011663951
Saved in:
6
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
7
Taxation students' perceptions of open-book assessment : a follow-up interactive qualitative analysis
Du Preez, Hanneke
- In:
South African journal of accounting research
29
(
2015
)
1/2
,
pp. 84-99
Persistent link: https://www.econbiz.de/10011688766
Saved in:
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