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Unpacking the authenticity gap in corporate social responsibility : lessons learned from Levi's "Go Forth Braddock" campaign
Samuel, Anthony
;
Taylor, Dan
;
White, Gareth R. T.
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10011875613
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2
COPE-SMARTER - a decision support system for analysing the challenges, opportunities and policy initiatives : a case study of electric commercial vehicles market diffusion in Denma...
Barfod, Michael Bruhn
;
Kaplan, Sigal
;
Frenzel, Ina
; …
- In:
Research in transportation economics
55
(
2016
),
pp. 3-11
Persistent link: https://www.econbiz.de/10011705929
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