As an emerging marketing tool that targets shoppers individually based on their purchase histories, personalized price promotion is likely to address the limitations of untargeted price reductions. However, there is no prior evidence to support the effectiveness of this approach in promoting...

Aim/purpose - The main purpose of this research is to identify and characterize the phenomenon of servitization in the food behaviors of Polish consumers and the factors shaping it. Design/methodology/approach - The empirical research was conducted on a sample of 660 respondents in the entire...

Rising obesity rates are one of the most challenging public health issues in many emerging economies. The extent to which the nutritional composition of food consumed away from home is behind this rise, and the links with socioeconomic status, is not yet well understood. This paper explores this...