1. Introduction -- 2. Architecture of grey forecasting models -- 3. Mechanism and reduction of grey forecasting models -- 4. Continuous-time grey endogenous forecasting models -- 5. Discrete-time grey endogenous forecasting models -- 6. Continuous-time grey exogenous forecasting models -- 7....

Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing practice. It raises ethical concerns regarding customer prioritization, market share concentration and consumer manipulation. This paper explores these ethical concerns from a contemporary perspective,...