Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

Deals with collaborative planning, an approach to supply chain planning which aims to coordinate planning tasks of independent supply chain partners while respecting their local decision authority. This title presents an introduction to collaborative planning and shows how it is embedded in the...

Purpose – The purpose of this paper is to present an operations model for retail replenishment collaboration and identifies its expected benefits and limitations for the members of a grocery supply chain. Design/methodology/approach – A case study is conducted on a development project...