Salgado Beltrán, L.; Gil Lafuente, A. M. - In: Fuzzy Economic Review X (2005) 1, pp. 47-61
The consumer purchase attitude of product, in this case, an ecological product, can be marked by multiple factors. In this paper we pretend to obtain cause-effect relations that it takes to the consumers to make the decision of realize the purchase of these products. We apply a methodology based...
