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  • Search: subject:"Formation of consideration set"
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Subject
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AI recommender system 1 Brand awareness 1 Brand image 1 ChatGPT recommendation 1 Confidence 1 Consumer behaviour 1 Consumer purchase journey 1 E-commerce 1 Electronic Commerce 1 Formation of consideration set 1 Konsumentenverhalten 1 Markenimage 1 Personalisierung 1 Personalization 1 Trust transfer effect 1 Vertrauen 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Chang, Woondeog 1 Park, Jungkun 1
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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A comparative study on the effect of ChatGPT recommendation and AI recommender systems on the formation of a consideration set
Chang, Woondeog; Park, Jungkun - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015095061
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