Temme, Dirk; Kreis, Henning; Hildebrandt, Lutz - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2006
.
Keywords: PLS path modeling, Marketing, Formative indicators, Reflective indicators
JEL-Codes: C31, C87, M31 … formative indicators are inspecting the cor-
relation matrix, calculating the variance inflation factors, or examining the …-
tent variables (ξ
1
: formative/mode B, ξ
2
and ξ
3
: reflective/mode A). Since
formative indicators do not necessarily …