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abductive reasoning
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co-design
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formative research
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Integrating theory in co-design : an abductive approach
Hurley, Erin
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10012668404
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