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O Boticário
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franchising
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innovation of products
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Costa, Armando Dalla
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O Boticário e Miguel Krigsner: Papel do empresário Schumpeteriano na indústria
Costa, Armando Dalla
;
Silva, Gustavo Pereira da
-
Departamento de Economia, Universidade Federal do Paraná
-
2009
also differed from its competitors in term of products distribution by creating a
franchising
system that has become a …
Persistent link: https://www.econbiz.de/10008461597
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