Mohd Faizal Abdul Ghani; Mohd Hizam Hanafiah; Rosmah Mat Isa - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-20
Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and …'s brand name and a ready-made business operation, or existing entrepreneurs who want to franchise their firms. Franchising a … growth factors of franchising, from both the franchisors' and franchisees' viewpoints. Therefore, from this dyad relationship …