В статье рассмотрены основные вопросы, связанные с формированием франчайзинговой системы и ее использованием для повышения конкурентоспособности предприятия...

In the article basic questions are considered from forming franchayzing of the system and its use for the increase of competitiveness of enterprise at the market.

Many works have analyzed franchising and identified the major research lines regarding the scientific works published until that moment (Elango and Fried, 1997; Díez de Castro and Rondán, 2004). The present paper tries to follow this process. Moreover, it is identified the theories used by...

[ES] Diversos trabajos han analizado el sistema de franquicia y señalado las líneas principales de investigación con respecto a los trabajos científicos publicados hasta el momento (Elango y Fried, 1997; Díez de Castro y Rondán, 2004). El presente artículo pretende continuar este proceso y...

This paper presents an empirical study of the motives for acquiring a franchise, based on a sample of franchisees operating in the Spanish market. The results are compared with the obtained in the previous studies. Although this topic has been studied previously, the spectacular progress of...