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Search: subject:"Free sampling"
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Bass model
1
Consumer behaviour
1
Customer preference
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Digital free sampling
1
Free app of the day
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Free sampling
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Innovation diffusion
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Innovationsdiffusion
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Internet marketing
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Konsumentenverhalten
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Mobile Anwendung
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Online retailing
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Online-Handel
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Online-Marketing
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Preismanagement
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Price rebound
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Pricing strategy
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Product diffusion
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Promotion-induced user reviews
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Sampling
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Stichprobenerhebung
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Theorie
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Theory
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Viral marketing
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Virales Marketing
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decision tree
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eWOM
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free sampling
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in-store research assistance
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reverse showrooming
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Chen, Hong
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Han, Yanqing
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Hu, Bin
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Jiao, Chuanya
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Digital business
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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The sales effect of "Free App of the Day" on Amazon Appstore : an empirical study
Chen, Hong
;
Lachaud, Kevin
;
Zhou, Wenqi
- In:
Digital business
2
(
2022
)
2
,
pp. 1-8
marketing strategy differs from the commonly adopted digital
free
sampling
and sponsorship practices. In this study, we …
Persistent link: https://www.econbiz.de/10013477346
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2
Showrooming, webrooming, and operational strategies for competitiveness
Jiao, Chuanya
;
Hu, Bin
- In:
Production and operations management : the flagship …
31
(
2022
)
8
,
pp. 3217-3232
Persistent link: https://www.econbiz.de/10013419105
Saved in:
3
Impact of
free
sampling
on product diffusion based on Bass model
Han, Yanqing
;
Zhang, Zongming
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011813169
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