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~subject:"Sponsorship"
~type_genre:"Thesis"
~isPartOf:"Markenkommunikation und Beziehungsmarketing"
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Sponsorship
Advertising effects
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Ambush Marketing
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FIFA Fußball-Weltmeisterschaft <18., 2006>
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Großveranstaltung
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Guerilla marketing
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Guerilla-Marketing
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Sport
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Sachse, Manuela
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Markenkommunikation und Beziehungsmarketing
Applied Marketing Science / Angewandte Marketingforschung
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DUV / Wirtschaftswissenschaft
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Edition Sportökonomie, Sportmanagement
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Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen
Sachse, Manuela
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927074
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