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Ambulanter Handel 1 Consumer behaviour 1 Counterfeit products 1 Disposition to rationality 1 Dual system 1 Economic convenience 1 Fun dimension 1 Itinerant trade 1 Konsumentenverhalten 1 Product counterfeiting 1 Produktpiraterie 1 Rationality 1 Rationalität 1
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Undetermined 1
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Article 1
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Aufsatz im Buch 1 Book section 1
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English 1
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Huertas-García, Rubén 1 Kangarlou, Behnoush 1 Pahlevan, Sara 1
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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024 1
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ECONIS (ZBW) 1
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Is it fun to buy fake products in street vending? : the moderating effect of the predisposition to make rational decision
Pahlevan, Sara; Huertas-García, Rubén; Kangarlou, Behnoush - In: Advances in National Brand and Private Label Marketing …, (pp. 60-68). 2024
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