The results of the previous fMRI study of the word frequency effect in Russian (Malutina et al., 2012) contradict the results obtained from fMRI studies of English speakers. Two reasons for such inconsistency may be either task specificity (tasks involving verbs vs. tasks involving nouns) or...

Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex