Liana, Pamela John; Jaensson, Jan-Erik; Mmari, Goodluck - In: Future Business Journal 9 (2023) 1, pp. 1-15
influence of service quality, technical quality (TQ), functional quality (FQ), and reputational quality (RQ) on customer loyalty … latter. Technical quality negatively influences attitudinal customer loyalty, while functional quality affects behavioural … gender and their differential assessment of technical and functional quality as predictors of customer loyalty. Implication …