Purpose This paper aims to explore the relationship between brand functionality and consumer-based brand equity. Design … their use of a particular brand. Study 2 finds that brand skill mediates the relationship between brand functionality, brand …-determination theory, brand skill is posited as the link between brand functionality, brand connection and consumer-based brand equity …

the importer. The power of CO in affecting the functionality of outcomes resulting from conflict should be highlighted …, research also indicates that context can play an important role in moderating the functionality of conflict. In this paper the … authors ask: what role does CO play as a determinant of the functionality of manifest conflict in channel relationships? They …

shopping in India. Design/methodology/approach The literature concerning major attributes of website functionality, perceived … modelling. Findings The findings of the study reveal that perceived usefulness and website functionality have a positive impact …

functionality and beauty in the smart skin buildings. Smart skin in buildings plays a key role in improving building functionality … aesthetic value and the functionality of the smart skin of a building. The findings revealed the difference in the aesthetic … evaluation between the subjective functionality and the objective functionality of the building skin. The findings contribute …

interactive control of mobile phone users' over the functionality and content advertising messages. Although the required …

persepectives of functionality. Because of this indetermination and, respectively, restriction, a "servant role" is apparently …