Rural living environment is an important part of the habitat environment science, but there is the serious phenomenon of "favoring city" in current researches on the habitat environment. There is not enough attention paid to the deteriorating rural environment. Taking the case of Ziquejie,...

This article advances the concept of electronic commerce maturity of small and medium-sized agricultural enterprises, and establishes the indicator system of electronic commerce maturity of small and medium-sired agricultural enterprises. This indicator system includes 4 first-level indicators...

Based on the apprehension of the connotation of brand extension, we select five factors to evaluate the brand extension of agricultural products, including the consumers’ attitude towards original brand of agricultural products, relevance between original products and extensive products,...