Search Results - subject:"GENERATION Z"

Model and specifics of Generation Z entry onto the Czech Labour Market

Hovořáková, Eva; Pauknerová, Daniela - In: Central European business review : CEBR 13 (2024) 3, pp. 1-29

Persistent link: https://www.econbiz.de/10015049220

Geldanlagemotive von Student*innen der IU Internationale Hochschule in Zeiten der Krise

Pitters, Julia; Weber, Susanne Theresia - 2025

The IU Compass Project titled "Geldanlagemotive von Student*innen der IU Internationale Hochschule in Zeiten der Krise" investigates the driving forces behind the financial decision-making and personal investment behaviors of students at IU Internationale Hochschule. This research addresses both...

Persistent link: https://www.econbiz.de/10015184726

Geldanlagemotive von Student*innen der IU Internationale Hochschule in Zeiten der Krise

Pitters, Julia; Weber, Susanne Theresia - 2025

Persistent link: https://www.econbiz.de/10015168339

Perspectives and realities of disengagement among younger Generation Y and Z workers in contemporary work dynamics

Saraiva, Margarida; Nogueiro, Teresa - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-39

Persistent link: https://www.econbiz.de/10015399740

AI in banking : what drives Generation Z to adopt AI-enabled voice assistants in Saudi Arabia?

Alkadi, Rotana S.; Abed, Salma S. - 2025

The aim of this study is to examine the factors that drive Saudi Arabian Generation Z's intention to use voice … innovativeness, which reflects the openness to new technologies that is characteristic of Generation Z; and perceived trust, which … understanding of this phenomenon among Generation Z. A survey of 292 Generation Z respondents was collected and structural equation …

Persistent link: https://www.econbiz.de/10015338309

Why is Generation Z motivated at work? : a qualitative exploration

Dwivedula, Ravikiran - In: Global business and organizational excellence : GBOE 44 (2025) 3, pp. 38-49

Persistent link: https://www.econbiz.de/10015332469

Drivers of VR adoption by Generation Z : education, entertainment, and perceived marketing impact

Surugiu, Camelia; Grădinaru, Cătălin; Surugiu, … - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-22

people and can strengthen the relationships between customers and companies. In this paper, Generation Z (Gen Z) members …

Persistent link: https://www.econbiz.de/10015337436

Predictive Marketing Regarding Brand Awareness of Gen Z: Brand Equity, Digital Media Content or Emotions Lead to Purchase?

Ademi, Lutfije; Zeqiri, Jusuf - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 10 (2025) 1, pp. 176-190

This article investigates the effect of brand awareness, brand equity, digital media content and emotions on purchase intention of Gen Z. The scope of study is focused on people born in the period 1997 - 2012 or Gen Z in North Macedonia. The answers are retrieved from an online questionnaire,...

Persistent link: https://www.econbiz.de/10015403931

Developing soft skills of Gen Z accountants in the open innovation era : the roles of absorptive capability and self-learning capability

Pattama Buayai; Jintanee Ru-Zhue; Prasit Rungruang; … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-15

among generation Z accountants in Thailand within the open innovation era. Using a quantitative approach, data were …

Persistent link: https://www.econbiz.de/10015412088

Generation Z students' perceptions on the abilities, skills and competencies required in the age of artificial intelligence systems

Toma, Sorin George; Hudea, Oana Simona - In: Amfiteatru Economic 26 (2024) 65, pp. 162-180

sectors combined with the emphasis on skills and competencies. Being highly familiar with the use of technology, Generation Z … research was to identify and analyse Generation Z students' perceptions on the abilities, skills and competencies required in …

Persistent link: https://www.econbiz.de/10014465487