Adams, Frank G.; R. Glenn Richey <suffix>Jr.<; suffix>; … - In: International Journal of Transitions and Innovation Systems 1 (2010) 1, pp. 4-24
Market orientation has been cited as a source of competitive advantage that allows the firm to construct offerings superior to those of competitors by the effective collection and dissemination of and reaction to market intelligence. Previous work on market orientation has focused on the effort...
