This article is structured as follows: definitions of performance, profit - the main performance indicator and a case study on how the main performance indicators in the case of the company “X” were calculated.

Beef cattle production is suffering numerous difficulties in productive and economical terms in the state of Rio Grande do Sul. Expanding new markets, competition with other meats, external competition through imported Mercosul beef, new growth and slaughter processes bring new challenges to the...

Brand value and brand equity represent two different, yet intricately linked, concepts. Brand value is the net present value of future cash flows from a branded product minus the net present value of future cash flows from a similar unbranded product—or, in simpler terms, what the brand...