Search Results - subject:"Game Design"

Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service

Hamari, Juho - In: Electronic commerce research and applications 12 (2013) 4, pp. 236-245

Persistent link: https://www.econbiz.de/10010504871

Evaluating the effects of game design on lotto sales: a case study from Spain

Forrest, David; Perez, Levi; Baker, Rose - In: Journal of Gambling Business and Economics 4 (2010) 2, pp. 1-19

In February, 2005 the Spanish National Lottery Agency (LAE) made several modifications to the design of one of its lotto games. The entry fee was not changed but the familiar 6/49 format was replaced by 5/54 + 1/10. This considerably lengthened the odds against winning a share of the grand...

Persistent link: https://www.econbiz.de/10008800420

Marketing and Designing Transaction Games

Shugan, Steven M. - In: Marketing Science 24 (2005) 4, pp. 525-530

between rival firms, buyers and sellers often choose whether to play transaction games. Hence, game design (i.e., setting the …

Persistent link: https://www.econbiz.de/10008787934

Game-Inspired Framework Supporting Faculty Management

Swacha, Jakub - ToKnowPress

a framework incorporating game design elements that has manifold advantages. It informs faculty members about the full …

Persistent link: https://www.econbiz.de/10010684233