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Automation 1 Automatisierung 1 Beziehungsmarketing 1 Casino 1 Consumer behaviour 1 Customer engagement 1 Customer experience 1 Customer integration 1 Customer loyalty 1 Customer retention 1 Customer satisfaction 1 Experiment 1 Gambling 1 Game automation 1 Game theory 1 Glücksspiel 1 Konsumentenverhalten 1 Kundenbindung 1 Kundenintegration 1 Kundenzufriedenheit 1 Relationship marketing 1 Spieltheorie 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Moyle, Brent 1 Prentice, Catherine 1 Tuguinay, Jovanie A. 1
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
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