Search Results - subject:"Gameful experience"

Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps

Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75

Persistent link: https://www.econbiz.de/10014485716

The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets : an empirical study

Abbasi, Amir Zaib; Hollebeek, Linda D.; Ting, Ding; … - In: Organizations and markets in emerging economies 15 (2024) 2, pp. 216-247

impacts different aspects of their gameful experience, which comprises accomplishment, competition, challenge, immersion … emerging market context impacts each of the studied gameful experience dimensions, raising important theoretical and practical …

Persistent link: https://www.econbiz.de/10015340205

Exploring the impact of gamified experiences on user engagement in fitness apps : a GAMEFULQUEST perspective

Rehman, Umair; Abbasi, Amir Zaib; Ding Hooi Ting; … - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 3613-3628

Persistent link: https://www.econbiz.de/10015407661

The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: An empirical study

Abbasi, Amir Zaib; Hollebeek, Linda D.; Ting, Ding; … - In: Organizations and Markets in Emerging Economies 15 (2024) 2, pp. 216-247

Persistent link: https://www.econbiz.de/10015401308

Experience matters: The mediating role of gameful experience in the relationship between gamified competition and perceived innovation culture

Schmidt, Corinna Vera Hedwig; Manske, Jonas; Flatten, … - In: Creativity and Innovation Management 32 (2023) 4, pp. 551-567

innovation culture and the role of their gameful experience remains unclear. On the basis of affordance theory, we explain how … perceived innovation culture. However, when including the mediator, results show that employees' gameful experience fully …

Persistent link: https://www.econbiz.de/10014504250

Experience matters : the mediating role of gameful experience in the relationship between gamified competition and perceived innovation culture

Schmidt, Corinna Vera Hedwig; Manske, Jonas; Flatten, Tessa - In: Creativity and innovation management 32 (2023) 4, pp. 551-567

Persistent link: https://www.econbiz.de/10014441514