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~institution:"C.E.P.R. Discussion Papers"
~institution:"eSocialSciences"
~institution:"Université Paris-Dauphine (Paris IX)"
~person:"Azar, Salim"
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Anthromorphic view
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Brand
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Brand Management
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Brand Sexual Associations
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Azar, Salim
Booth, Alison L
11
Dolado, Juan J.
7
Nordman, Christophe Jalil
7
Olivetti, Claudia
6
Zimmermann, Klaus F
6
Constant, Amelie
5
Jurajda, Stepan
5
Nolen, Patrick
5
Patel, Vibhuti
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Petrongolo, Barbara
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Winter-Ebmer, Rudolf
5
Albanesi, Stefania
4
Neuman, Shoshana
4
Ours, Jan C van
4
Weichselbaumer, Doris
4
Bertocchi, Graziella
3
Chakraborty, Lekha S.
3
Duflo, Esther
3
Dumontet, Magali
3
Felgueroso, Florentino
3
Franc, Carine
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Pande, Rohini
3
Roubaud, François
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Tavares, José
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Wolff, François-Charles
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de la Rica, Sara
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Alesina, Alberto F
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Azmat, Ghazala
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Bertrand, Marianne
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Bhaskar, Venkataraman
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Bonin, Holger
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Bozzano, Monica
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Cardona Sosa, Lina
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Chattopadhyay, Raghabendra
2
Chen, Natalie
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Conconi, Paola
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C.E.P.R. Discussion Papers
eSocialSciences
Université Paris-Dauphine (Paris IX)
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Economics Papers from University Paris Dauphine
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1
Brand-sex as a primary category in brand categorization process
Darpy, Denis
;
Azar, Salim
-
Université Paris-Dauphine (Paris IX)
-
2008
category. Moreover, no support to the human sex and
gender
identity as predictors of brand categorization and sexual perception …
Persistent link: https://www.econbiz.de/10010905126
Saved in:
2
Brand Sex, Sexual State and
Gender
: Towards a distinction between three constructs
Azar, Salim
-
Université Paris-Dauphine (Paris IX)
-
2007
Persistent link: https://www.econbiz.de/10010707590
Saved in:
3
Centrality of Brand Sex in Brand Categorization
Azar, Salim
-
Université Paris-Dauphine (Paris IX)
-
2007
Persistent link: https://www.econbiz.de/10010707855
Saved in:
4
Brand sex, sexual state and
gender
: towards a distinction between three constructs
Azar, Salim
-
Université Paris-Dauphine (Paris IX)
-
2007
that a brand is perceived by consumers as having a sex, a sexual state and a
gender
. An exploratory qualitative analysis …
Persistent link: https://www.econbiz.de/10010905399
Saved in:
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