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~institution:"C.E.P.R. Discussion Papers"
~institution:"eSocialSciences"
~institution:"Université Paris-Dauphine (Paris IX)"
~subject:"Gender"
~subject:"employment"
~person:"Azar, Salim"
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Gender
employment
Anthromorphic view
1
Anthropomorphic view
1
Brand
1
Brand Management
1
Brand Personality
1
Brand Sexual Associations
1
Brand management
1
Brand personality
1
Brand sexual associations
1
Brand-sex
1
Categorization
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Catégorisation (psychologie)
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Comportement du consommateur
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Consumer Perception
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Consumer perception
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Etudes du consommateur
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categorization process
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gender identity
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Azar, Salim
Neuman, Shoshana
2
Rani, Uma
2
Unni, Jeemol
2
Vaillant, Julia
2
Adjamagbo, Agnès
1
Antoine, Philippe
1
Azmat, Ghazala
1
Barria, Susana
1
Belot, Michèle
1
Booth, Alison L
1
Bouville, Gregor
1
Bruna, Maria Giuseppina
1
Béguy, Donatien
1
Chattopadhyay, Raghabendra
1
Commission, Planning
1
Darpy, Denis
1
Dewan, Ritu
1
Dial, Fatou Binetou
1
Dolado, Juan J.
1
Duflo, Esther
1
Dutta, Rituparna
1
Felgueroso, Florentino
1
Fidrmuc, Jan
1
Findlay, Ronald
1
Gagliarducci, Stefano
1
Garant, Jean-Philippe
1
Glick, Peter
1
Gubert, Flore
1
Herman, Hannah
1
Hunt, Jennifer
1
Jusot, Florence
1
Kavarana, Aditi
1
Khlat, Myriam
1
Kodoth, Praveena
1
Kumar, A.K. Shiva
1
Leigh, Andrew
1
Munroe, David
1
N, Neetha
1
N, Shanta
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Institution
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C.E.P.R. Discussion Papers
eSocialSciences
Université Paris-Dauphine (Paris IX)
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Economics Papers from University Paris Dauphine
3
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RePEc
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1
Brand-sex as a primary category in brand categorization process
Darpy, Denis
;
Azar, Salim
-
Université Paris-Dauphine (Paris IX)
-
2008
category. Moreover, no support to the human sex and
gender
identity as predictors of brand categorization and sexual perception …
Persistent link: https://www.econbiz.de/10010905126
Saved in:
2
Brand Sex, Sexual State and
Gender
: Towards a distinction between three constructs
Azar, Salim
-
Université Paris-Dauphine (Paris IX)
-
2007
Persistent link: https://www.econbiz.de/10010707590
Saved in:
3
Brand sex, sexual state and
gender
: towards a distinction between three constructs
Azar, Salim
-
Université Paris-Dauphine (Paris IX)
-
2007
that a brand is perceived by consumers as having a sex, a sexual state and a
gender
. An exploratory qualitative analysis …
Persistent link: https://www.econbiz.de/10010905399
Saved in:
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