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Business start-up 1 Cognition 1 Consumer attitudes 1 Emerging economies 1 Emerging economy 1 Entrepreneurial intention 1 Entrepreneurship 1 Entrepreneurship approach 1 Gender 1 Gender and age moderation 1 Geschlecht 1 Kognition 1 Motivation 1 Open Innovation 1 Open innovation 1 Schwellenländer 1 Theory of Planned Behavior (TPB) 1 Unternehmensgründung 1 Verbrauchereinstellung 1
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CC license 1 Free 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Kritchanan Yoochayantee 1 Kwanrat Suanpong 1 Suchart Tripopsakul 1 Yongplut Yeing-aramkul 1
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Journal of open innovation : technology, market, and complexity 1
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ECONIS (ZBW) 1
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Cognitive and motivational drivers of entrepreneurial intention in an emerging economy : implications for open innovation dynamics
Kwanrat Suanpong; Yongplut Yeing-aramkul; Kritchanan … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-11
Entrepreneurial intention (EI) is a pivotal construct for understanding the emergence of entrepreneurial behavior, particularly within emerging economies where youth-led innovation and self-employment are increasingly vital for sustainable economic development. This study investigates the key...
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