Wulf, Kristof De; Odekerken-Schrder, Gaby; Hofstee, Natascha - Vlerick Business School - 2003
The objective of this study is to test whether gender stereotyping in printed advertising is more prevalent in … gender stereotyping of women depicted in 946 printed advertisements from two European countries widely differing in their … to the use of gender stereotyping in printed advertising, potentially implying that other factors underlie the use of …