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  • Search: subject:"Generalizability theory"
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Subject
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generalizability theory 11 Generalizability theory 7 Consumer behaviour 6 Konsumentenverhalten 5 Brand image 4 Brand management 4 Markenführung 4 Markenimage 4 reliability 4 Beziehungsmarketing 3 Common method variance 3 Customer perceived ethicality 3 Relationship marketing 3 Theorie 3 Theory 3 Brand 2 Brand equity 2 Business ethics 2 Consumer perceived value 2 Corporate reputation 2 Cross-national validity 2 Customer satisfaction 2 Dienstleistungsqualität 2 Firmenimage 2 Generalizability Theory 2 Kundenzufriedenheit 2 Markenartikel 2 Market research 2 Marketing 2 Marktforschung 2 Measurement 2 Messung 2 Service quality 2 Short scale 2 Unternehmensethik 2 Brand architecture 1 Brand generated customer heterogeneity 1 Business 1 Cauchy-Schwarz inequality 1 Change seeking 1
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Online availability
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Undetermined 17 Free 2
Type of publication
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Article 19 Other 2
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 Aufsatz im Buch 1 Book section 1 research-article 1
Language
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Undetermined 12 English 9
Author
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Iglesias, Oriol 3 Markovic, Stefan 3 Sierra, Vicenta 3 Singh, Jatinder Jit 3 Finn, Adam 2 Hassan, Louise M. 2 Shiu, Edward 2 Walsh, Gianfranco 2 Andrews, J. Craig 1 Baas, S. 1 Boyd, Donald 1 Brennan, Robert 1 Brooks, Margaret 1 Cooil, Bruce 1 Cui, Geng 1 Deutskens, Elisabeth 1 Durvasula, Srinivas 1 Fernández-García, José 1 Hakstian, A. Ralph 1 Hernández-Mendo, Antonio 1 Highhouse, Scott 1 Jarjoura, David 1 Jong, Ad 1 Kane, Michael 1 Kayande, Ujwal 1 Lankford, Hamilton 1 Li, Chunyu 1 Loeb, Susanna 1 Lysonski, Steven 1 Moore, Joann Lynn 1 Netemeyer, Richard G. 1 Peng, Ling 1 Reina-Gómez, Álvaro 1 Rust, Roland 1 Ruyter, Ko 1 Sanders, P. 1 Sanders, Piet 1 Saylors, Rohny 1 Schroeder, Marsha 1 Theunissen, T. 1
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Published in...
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Psychometrika 6 Journal of business ethics : JOBE 3 Australasian marketing journal 1 Journal of Business Research 1 Journal of Educational and Behavioral Statistics 1 Journal of Product & Brand Management 1 Journal of behavioral decision making 1 Journal of business research : JBR 1 Marketing Letters 1 Measurement in marketing 1 Organizational research methods : ORM 1 Quality & Quantity: International Journal of Methodology 1
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Source
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RePEc 10 ECONIS (ZBW) 8 BASE 2 Other ZBW resources 1
Showing 11 - 20 of 21
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Examining the Cross-National Applicability of Multi-Item, Multidimensional Measures using Generalizability Theory
Durvasula, Srinivas; Netemeyer, Richard G.; Andrews, J. … - 2006
-dimensional scales via generalizability theory (GT). In this paper, we use a cross-national data set and simulated data sets to …
Persistent link: https://www.econbiz.de/10009484484
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Measuring Test Measurement Error
Boyd, Donald; Lankford, Hamilton; Loeb, Susanna; … - In: Journal of Educational and Behavioral Statistics 38 (2013) 6, pp. 629-663
Test-based accountability as well as value-added asessments and much experimental and quasi-experimental research in education rely on achievement tests to measure student skills and knowledge. Yet, we know little regarding fundamental properties of these tests, an important example being the...
Persistent link: https://www.econbiz.de/10011138717
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Individual differences in consumer responses to traditional versus virtual concept testing
Peng, Ling; Cui, Geng; Li, Chunyu - In: Journal of Product & Brand Management 21 (2012) 3, pp. 167-175
. Generalizability theory (hereafter G theory) is used to assess the psychometric quality of the evaluation data in different testing …
Persistent link: https://www.econbiz.de/10014896296
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Multi-facet design for goal scoring in soccer-7
Reina-Gómez, Álvaro; Hernández-Mendo, Antonio; … - In: Quality & Quantity: International Journal of Methodology 44 (2010) 5, pp. 1025-1035
Persistent link: https://www.econbiz.de/10009396038
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Comparing the generalizability of online and mail surveys in cross-national service quality research
Deutskens, Elisabeth; Jong, Ad; Ruyter, Ko; Wetzels, Martin - In: Marketing Letters 17 (2006) 2, pp. 119-136
To compare the generalizability of online and mail surveys in a cross-national service quality study, the authors use G-theory and find a comparable level of generalizability, though online surveys benefited from considerably lower costs. This article contributes to the current comparison of the...
Persistent link: https://www.econbiz.de/10005716495
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Reliability and expected loss: A unifying principle
Cooil, Bruce; Rust, Roland - In: Psychometrika 59 (1994) 2, pp. 203-216
Persistent link: https://www.econbiz.de/10005156274
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Alternative solutions for optimization problems in generalizability theory
Sanders, Piet - In: Psychometrika 57 (1992) 3, pp. 351-356
Persistent link: https://www.econbiz.de/10005376296
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Maximizing the coefficient of generalizability under the constraint of limited resources
Sanders, P.; Theunissen, T.; Baas, S. - In: Psychometrika 56 (1991) 1, pp. 87-96
Persistent link: https://www.econbiz.de/10005603186
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Inferential procedures for multifaceted coefficients of generalizability
Schroeder, Marsha; Hakstian, A. Ralph - In: Psychometrika 55 (1990) 3, pp. 429-447
Persistent link: https://www.econbiz.de/10005166494
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Best linear prediction of composite universe scores
Jarjoura, David - In: Psychometrika 48 (1983) 4, pp. 525-539
Persistent link: https://www.econbiz.de/10005603688
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