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  • Search: subject:"Generalizability theory"
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Year of publication
Subject
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generalizability theory 11 Generalizability theory 7 Consumer behaviour 6 Konsumentenverhalten 5 Brand image 4 Brand management 4 Markenführung 4 Markenimage 4 reliability 4 Beziehungsmarketing 3 Common method variance 3 Customer perceived ethicality 3 Relationship marketing 3 Theorie 3 Theory 3 Brand 2 Brand equity 2 Business ethics 2 Consumer perceived value 2 Corporate reputation 2 Cross-national validity 2 Customer satisfaction 2 Dienstleistungsqualität 2 Firmenimage 2 Generalizability Theory 2 Kundenzufriedenheit 2 Markenartikel 2 Market research 2 Marketing 2 Marktforschung 2 Measurement 2 Messung 2 Service quality 2 Short scale 2 Unternehmensethik 2 Brand architecture 1 Brand generated customer heterogeneity 1 Business 1 Cauchy-Schwarz inequality 1 Change seeking 1
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Online availability
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Undetermined 17 Free 2
Type of publication
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Article 19 Other 2
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 Aufsatz im Buch 1 Book section 1 research-article 1
Language
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Undetermined 12 English 9
Author
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Iglesias, Oriol 3 Markovic, Stefan 3 Sierra, Vicenta 3 Singh, Jatinder Jit 3 Finn, Adam 2 Hassan, Louise M. 2 Shiu, Edward 2 Walsh, Gianfranco 2 Andrews, J. Craig 1 Baas, S. 1 Boyd, Donald 1 Brennan, Robert 1 Brooks, Margaret 1 Cooil, Bruce 1 Cui, Geng 1 Deutskens, Elisabeth 1 Durvasula, Srinivas 1 Fernández-García, José 1 Hakstian, A. Ralph 1 Hernández-Mendo, Antonio 1 Highhouse, Scott 1 Jarjoura, David 1 Jong, Ad 1 Kane, Michael 1 Kayande, Ujwal 1 Lankford, Hamilton 1 Li, Chunyu 1 Loeb, Susanna 1 Lysonski, Steven 1 Moore, Joann Lynn 1 Netemeyer, Richard G. 1 Peng, Ling 1 Reina-Gómez, Álvaro 1 Rust, Roland 1 Ruyter, Ko 1 Sanders, P. 1 Sanders, Piet 1 Saylors, Rohny 1 Schroeder, Marsha 1 Theunissen, T. 1
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Published in...
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Psychometrika 6 Journal of business ethics : JOBE 3 Australasian marketing journal 1 Journal of Business Research 1 Journal of Educational and Behavioral Statistics 1 Journal of Product & Brand Management 1 Journal of behavioral decision making 1 Journal of business research : JBR 1 Marketing Letters 1 Measurement in marketing 1 Organizational research methods : ORM 1 Quality & Quantity: International Journal of Methodology 1
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Source
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RePEc 10 ECONIS (ZBW) 8 BASE 2 Other ZBW resources 1
Showing 1 - 10 of 21
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An application of M-MORE : a multivariate multiple objective random effects approach to marketing scale dimensionality and item selection
Finn, Adam; Kayande, Ujwal - In: Measurement in marketing, (pp. 143-170). 2022
Persistent link: https://www.econbiz.de/10013449074
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Culture versus other sources of variance in risk and benefit perceptions : a comparison of Japan and the United States
Wang, Yi; Highhouse, Scott; Brooks, Margaret - In: Journal of behavioral decision making 35 (2022) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10013464450
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Why the increasing use of complex causal models is a problem : on the danger sophisticated theoretical narratives pose to truth
Saylors, Rohny; Trafimow, David - In: Organizational research methods : ORM 24 (2021) 3, pp. 616-629
Persistent link: https://www.econbiz.de/10012593165
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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived quality
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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Estimating standard errors of estimated variance components in generalizability theory using bootstrap procedures
Moore, Joann Lynn - 2010
This study investigated the extent to which rules proposed by Tong and Brennan (2007) for estimating standard errors of estimated variance components held up across a variety of G theory designs, variance component structures, sample size patterns, and data types. Simulated data was generated...
Persistent link: https://www.econbiz.de/10009466057
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Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of Business Research 67 (2014) 3, pp. 260-267
This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based...
Persistent link: https://www.econbiz.de/10010869653
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Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise M. - In: Journal of business research : JBR 67 (2014) 3, pp. 260-267
Persistent link: https://www.econbiz.de/10010245279
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A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model
Wang, Luming; Finn, Adam - In: Australasian marketing journal 22 (2014) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10010400513
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