Search Results - subject:"Generalized second price auctions"

Adverse inclusion of asymmetric advertisers in position auctions

Xu, Zibin; Zhu, Yi; Dutta, Shantanu - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 724-740

Persistent link: https://www.econbiz.de/10014383236

Analyzing frictions in generalized second-price auction markets

Kannan, Karthik; Pamuru, Vandith; Rosokha, Yaroslav - In: Information systems research : ISR 34 (2023) 4, pp. 1437-1454

Persistent link: https://www.econbiz.de/10014487306

Aggregation bias in sponsored search data : the curse and the cure

Abhishek, Vibhanshu; Hosanagar, Kartik; Fader, Peter - In: Marketing science 34 (2015) 1, pp. 59-77

Persistent link: https://www.econbiz.de/10010497617

Position auctions with budget constraints : implications for advertisers and publishers

Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science 34 (2015) 6, pp. 897-905

Persistent link: https://www.econbiz.de/10011410018

The effects of bid pulsing on keyword performance in search engines

Shi, Savannah Wei; Dong, Xiaojing - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 3-38

Persistent link: https://www.econbiz.de/10011433894

Split-award contracts with investment

Gong, Jiong; Li, Jianpei; McAfee, R. Preston - In: Journal of Public Economics 96 (2012) 1, pp. 188-197

. In a framework of generalized second-price auctions with pre-auction investment, we show that the optimality of split …

Persistent link: https://www.econbiz.de/10010574286

Split-award contracts with investment

Gong, Jiong; Li, Jianpei; McAfee, Randolph Preston - In: Journal of public economics 96 (2012) 1/2, pp. 188-197

Persistent link: https://www.econbiz.de/10009549755

Simplified Mechanisms with an Application to Sponsored-Search Auctions

Milgrom, Paul - Stanford Institute for Economic Policy Research … - 2008

A mechanism can be simplified by restricting its message space. If the restricted message space satisfies a certain “outcome closure property,” then the simplification is “tight”: for every S=0 any Nash equilibrium of the simplified mechanism is also an Nash equilibrium of the...

Persistent link: https://www.econbiz.de/10010616088

Simplified Mechanisms with Applications to Sponsored Search and Package Auctions

Milgrom, Paul - Stanford Institute for Economic Policy Research … - 2007

A simplified mechanism is a direct mechanism modified by restricting the set of reports or bids. An example is the auction used to place ads on Internet search pages, in which each advertiser bids a single price to determine the allocation of eight or more ad positions on a page. If a simplified...

Persistent link: https://www.econbiz.de/10010616019