Silhouette-Dercourt, Virginie; De Lassus, Christel; … - Université Paris-Dauphine (Paris IX) - 2014
Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers …’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic … that retail stores wanting to target second-generation ethnic consumers must take into consideration. …