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Search: subject:"Generation Y and Z"
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Generation Y and Z
2
Aesthetics
1
Brand image
1
Brand loyalty
1
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1
Consumer behaviour
1
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beauty and personal care
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culture
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generation Y and Z
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green brand knowledge
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green marketing mix
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marketing plan
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purchase intention
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reference group
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Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
Marketing i menedžment innovacij : m&mi
1
Middle East journal of management : MEJM
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ECONIS (ZBW)
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Constituents affecting brand loyalty of sustainable beauty and personal care products
Seal, Deboshree Barman
;
Bag, Sudin
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 66-77
Persistent link: https://www.econbiz.de/10013490898
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2
Internal communication and culture : a theoretical framework
Müller, Axel
;
Müller, Alena
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 79-92)
.
2022
Persistent link: https://www.econbiz.de/10013461978
Saved in:
3
Social media usage and behaviour among
Generation
Y
and
Z
in Malaysia
Dalol, Ahmed Azmi
;
Rafikul Islam
;
Humayun, Kabir Sardar Md.
- In:
Middle East journal of management : MEJM
8
(
2021
)
5
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012693943
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