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  • Search: subject:"Generation Z (Gen Z)"
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Year of publication
Subject
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Generation Z (Gen Z) 2 artificial intelligence 2 information 2 pandemic 2 semi-digital society 2 Artificial intelligence 1 Beziehungsmarketing 1 Consumer behaviour 1 Coronavirus 1 Customer engagement 1 Customer integration 1 Customer satisfaction 1 Digital marketing communications 1 Emerging market 1 Emojis 1 Generation Z (gen Z) consumers 1 Innovation adoption 1 Innovation management 1 Innovationsakzeptanz 1 Innovationsmanagement 1 Intention to purchase 1 Internet marketing 1 Konsumentenverhalten 1 Kundenintegration 1 Kundenzufriedenheit 1 Künstliche Intelligenz 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Open Innovation 1 Open innovation 1 Relationship marketing 1 Social Web 1 Social web 1 Technology acceptance model (TAM) 1
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Online availability
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Free 3 CC license 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Article 1
Language
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English 3
Author
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Barkov, Sergey A. 2 Chulanova, Oxana L. 2 Karacsony, Peter 2 Makushkin, Sergey A. 2 Rybakova, Marina V. 2 Vinichenko, Mikhail V. 2 Duffett, Rodney Graeme 1 Maraule, Mihlali 1
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Published in...
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Journal of Open Innovation: Technology, Market, and Complexity 1 Journal of open innovation : technology, market, and complexity 1 Young consumers : insight and ideas for responsible marketers 1
Source
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ECONIS (ZBW) 2 EconStor 1
Showing 1 - 3 of 3
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Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications
Duffett, Rodney Graeme; Maraule, Mihlali - In: Young consumers : insight and ideas for responsible … 25 (2024) 5, pp. 607-624
Persistent link: https://www.econbiz.de/10015047526
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Views on working with information in a semi-digital society: Its possibility to develop as open innovation culture
Vinichenko, Mikhail V.; Rybakova, Marina V.; Chulanova, … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-19
The transition from a semi-digital to digital society depends on the nature of work with information, and the speed and quality of digitalization largely depend on Generation Z. The purpose of the article is to identify and evaluate Gen Z's views in Russia and Slovakia on the search and...
Persistent link: https://www.econbiz.de/10012620666
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Cover Image
Views on working with information in a semi-digital society : its possibility to develop as open innovation culture
Vinichenko, Mikhail V.; Rybakova, Marina V.; Chulanova, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-19
The transition from a semi-digital to digital society depends on the nature of work with information, and the speed and quality of digitalization largely depend on Generation Z. The purpose of the article is to identify and evaluate Gen Z's views in Russia and Slovakia on the search and...
Persistent link: https://www.econbiz.de/10012602568
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