Search Results - subject:"Generational theory"

Exploring Generation Y's perception of family-run hotels : the perceived family firm image

Schönherr, Sarah; Raich, Frieda; Zehrer, Anita; … - In: Journal of vacation marketing 30 (2024) 4, pp. 828-840

Persistent link: https://www.econbiz.de/10015159468

Towards third-generation fiscal federalism? : addressing the evolution of the literature in a non-compartmentalized way

Brosio, Giorgio - 2024

Persistent link: https://www.econbiz.de/10015184816

Generating loyalty towards fast fashion stores : a cross-generational approach based on store attributes and socio-environmental responsibility

Dabija, Dan Cristian; Campian, Veronica D.; Pop, Anna-Rebeka - In: Oeconomia Copernicana 13 (2022) 3, pp. 891-934

Persistent link: https://www.econbiz.de/10013449347

A qualitative approach to the sustainable orientation of Generation Z in retail: The case of Romania

Dabija, Dan Cristian; Bejan, Brândușa Mariana; … - In: Journal of Risk and Financial Management 13 (2020) 7, pp. 1-21

enhancing the generational theory-based studies on emerging markets, where market conditions and polyvalent consumer behavior …

Persistent link: https://www.econbiz.de/10012611381

A qualitative approach to the sustainable orientation of Generation Z in retail : the case of Romania

Dabija, Dan Cristian; Bejan, Brândușa Mariana; … - In: Journal of risk and financial management : JRFM 13 (2020) 7/152, pp. 1-21

enhancing the generational theory-based studies on emerging markets, where market conditions and polyvalent consumer behavior …

Persistent link: https://www.econbiz.de/10012309345

ТЕОРИЯ ПОКОЛЕНИЙ В МАРКЕТИНГЕ

ВЛАДИМИРОВНА, АСТАШОВА ЮЛИЯ - In: Вестник Южно-Уральского … 8 (2014) 3, pp. 108-114

Статья посвящена анализу потенциала практического применения теории поколений в сфере маркетинга. Автором рассмотрено основное содержание теории поколений,...

Persistent link: https://www.econbiz.de/10011237370

Demographic Transformation in Defining Malaysian Generations: The Seekers(Pencari), The Buiders (Pembina), The Developers (Pemaju), and Generation Z (Generasi Z)

Tung, Lai Cheng; Comeau, Jean Dennis - In: International Journal of Academic Research in Business … 4 (2014) 4, pp. 383-403

Generational theory states that people born at a similar time frame in history would experience similar political … from the Western generational theory and widely used across the globe. In consideration for a country such as Malaysia, the …

Persistent link: https://www.econbiz.de/10010765154