Laufs, Katharina; Bembom, Michael; Schwens, Christian - In: International Marketing Review 33 (2016) 2, pp. 246-275
jointly moderated by geographic experience of the firm and host-country political risk. Design/methodology/approach – The … international experience, geographic experience of the firm (organizational level), and host-country political risk (environmental …’s geographic experience and the level of political risks prevailing in the foreign market. Practical implications – Empirical …