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  • Search: subject:"Geographic experience"
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Year of publication
Subject
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CEO characteristics 2 Foreign market entry 2 Geographic experience 2 Mode choice 2 Political risk 2 Small and medium-sized enterprises 2 Auslandsinvestition 1 Country risk 1 Firm performance 1 Foreign investment 1 Führungskräfte 1 International market entry 1 Internationaler Markteintritt 1 KMU 1 Länderrisiko 1 Managers 1 Multinationales Unternehmen 1 SME 1 Transnational corporation 1 Unternehmenserfolg 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
Language
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English 2
Author
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Bembom, Michael 2 Laufs, Katharina 2 Schwens, Christian 2
Published in...
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International Marketing Review 1 International marketing review 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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CEO characteristics and SME foreign market entry mode choice : The moderating effect of firm’s geographic experience and host-country political risk
Laufs, Katharina; Bembom, Michael; Schwens, Christian - In: International Marketing Review 33 (2016) 2, pp. 246-275
jointly moderated by geographic experience of the firm and host-country political risk. Design/methodology/approach – The … international experience, geographic experience of the firm (organizational level), and host-country political risk (environmental …’s geographic experience and the level of political risks prevailing in the foreign market. Practical implications – Empirical …
Persistent link: https://www.econbiz.de/10014828415
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Cover Image
CEO characteristics and SME foreign market entry mode choice: The moderating effect of firm’s geographic experience and host-country political risk
Laufs, Katharina; Bembom, Michael; Schwens, Christian - In: International marketing review 33 (2016) 2, pp. 246-275
Persistent link: https://www.econbiz.de/10011518643
Saved in:
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