There is much anecdotal evidence and academic argument that the location of a business influences its value. That is, some businesses appear to be worth more than others because of their location. This is particularly so in the tourism industry. Within the domain of the destination literature,...

There is much anecdotal evidence and academic argument that the location of a business influences its value. That is, some businesses appear to be worth more than others because of their location. This is particularly so in the tourism industry. Within the domain of the destination literature,...

Purpose – Since early 2000s, several efforts have been initiated to market the Baltic Sea Region (BSR) globally, and the BaltMet Promo project is among them. Simultaneously, several other cases of supra‐national branding have emerged, e.g. the Greater Mekong region, Danube region, and...

The domestic and international world tourism is at present and in the future – as the WTO experts consider- one of the most important world economy industry – one of the economic and social development engines in many countries of the world. In its evolution, between 1970 over 2010, the...

Purpose – The aim of this paper is to identify the importance of property sector investment in regional economic growth in Greece. Design/methodology/approach – The paper uses regional accounts data, including investment and employment for all Greek industries. The standard Cobb‐Douglas...

Purpose – The purpose of the paper is to compare the role of the sector and geographical features in explaining the performance of a hotel structure. Design methodology/approach – The paper constructs a measure of net profit for available room (GOPPAR) for a representative sample of Italian...

Purpose – The purpose of the paper is to analyse the financial search behaviour of small and medium‐sized enterprises (SMEs) in different regions and the perceived importance of different external financiers for these firms. Design/methodology/approach – A postal survey targeting the chief...

Purpose – To help businesses throw light on potential sources of geographic advantage, Accenture researchers assessed the competitiveness of countries using the five dimensions: talent, capital, resources, innovation, and consumers and trade. This paper aims to present the results of that...

Purpose – The purpose of this paper is to is focus on the role of geographic co‐location in the development of firm‐level marketing externalities. Design/methodology/approach – A mail survey and quantitative analysis were used to examine the effect of co‐location on externalities. Fast...